On 24th March, Amway India hosted its first bloggers meet. Bloggers from various niches like food, lifestyle, parenting, travel, health, wellness, etc. attended the event. I too got an invite for the same. Since Amway is a prestigious and a well-known brand, I thought of attending this event. The event was held at Amway India Enterprises office, Indiranagar, Bangalore.
The event started with a brief introduction from all bloggers. It was followed by a welcome address from Simrat Bishnoi, Head, Corp. Comm & CSR, Amway India. Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. It is one of the largest direct selling companies in the world with presence in over 100 countries and territories. Amway India was established in 1995 and emerged as largest Direct Selling FMCG Company. They sell more than 140 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care.
Amway products are popular not just in India, but across the world. Nutrilite is world’s No.1 selling vitamins and dietary supplements brand. Our centuries-old good health practices used a holistic approach to maintain the right balance between our body and mind.
The welcome address was followed by Amway Nutrilite Traditional Herbs Range launch by Ajay Khanna, Category Head – Nutrition and Wellness, Amway India. The new Nutrilite Traditional Herbs range brings together the Best of Nature, Best of Science and Best of Traditional wisdom. During the launch, DR. CA Kishore, Ayurveda Doctor spoke about traditional wisdom of Indian herbs.
In today’s world, lifestyle has changed compared to what it was several years ago. In metros there is lot of pollution and stress. Our life has improved due to urbanisation but our lifestyle has become stressful and hectic. This has taken a toll on our health. Consumption of junk food, irregular eating habits, adulterating of food are some factors which contribute to an unhealthy lifestyle.
The Nutrilite Traditional Herbs range comprises of 4 products –
Nutrilite Tulsi: Out immune system gets affected due to hectic and stressful lifestyle along with environmental pollution and erroneous eating habits. Due to this we often invite a plethora of diseases and fall ill frequently.
Nutrilite Tulsi improves immunity b combining vast traditional knowledge and available scientific data on tulsi. 1 – 2 tablet a day is more than sufficient as concentration of active ingredients is high in ever tablet.
- Supports immunity
- Has antioxidant effect
- Being a potent adaptogen
Nutrilite Brahmi: Are you forgetting where you placed the keys or phone? Do you forget birthdays? These are not consequences of hectic lifestyle, but these are silent signs of ageing. Cognitive ability and mental agility start weakening with age. But some people face this at a young age due to work pressure and hectic lifestyle.
Nutrilite Brahmi combines the vast traditional knowledge and available scientific data on Brahmi which is known to support mental agility.
- Improves the functioning of central nervous system
- Supports mental agility
- Improves attention
- Improves alertness and concentration
Hectic lifestyle and unhealthy eating habits and constant stress have become a part of daily routine. This work pressure and anxiety leaves us exhausted.
Nutrilite Ashwaandha combines the vast traditional knowledge and available scientific data on Ashwaandha. It is known to support vitality and also rejuvenates the body.
- Supports Vitality
- Eases stress
- Calms nervous system
- Boosts body’s functioning
- Revitalizes the body
Nutrilite Amalaki, Vibhitaki and Haritaki: Are you finding frequent problems in the gut? Modernization and urbanization has undoubtedly eased our lives. But hectic and stressful lifestyle has taken a toll on our health. Irregular eating habits, consumption of junk food and adulterated food has contributed to unhealthy life.
Nutrilite Amalaki, Vibhitaki and Haritaki combines the vast traditional knowledge and available scientific data on the herbal mix of amalaki, vibhitaki and haritaki. These are known to support digestion while cleansing and detoxifing the gut.
- Supports digestion
- Has laxative properties
- Improves appetite
- Supports colon health Sooths hyperacidity
- Detoxifies the bod system
Amway sources its ingredients from Certified Herbs and the DNA fingerprinted herbs. These are priced at Rs.649/- for a bottle of 60 tablets for each variant. These tablets are compliant to the new Nutraceuticals Regulations. The Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016 (‘Regulations’), issued b Food Safety Standard Authority of India (FSSAI).
At Amway, a lot of transparency is maintained. Amway provides, QR code on the product packaging that explains the ‘Seed to supplement’ journey of the manufacturing process alongside highlighting the three key pillars of Nutrilite Traditional Herbs which is Purity, Safety and Potency.
Seed to Supplement Approach:
The company develops all its products through a Seed to supplement process. This stringent process encompasses multi-level quality checks ensuring the selection of the right farm, the right part, the right active ingredient, the right seeds, the right species, the right extraction, the right process and the right product.
Certified Organic Herbs – Herbs are sourced from certified farms.
DNA Fingerprinted Herbs – Helps in identifying better quality with active form and free from any kind of contamination/adulteration.
Nutrilite products are extensively researched, tested and formulated to help people on their way to optimal health. Good manufacturing Practices (GMPs) are followed at the manufacturing plant in Tamil Nadu for all the Nutrilite dietary nutraceuticals to ensure safety, proper identification and highest quality of products. The research and development processes are strictly controlled.
All products are formulated and manufactured as per Nutraceutical Regulations laid out by FSSAI.
Non-GMO Range: The herbal supplements are prepared from certified non-GMO sources to prevent any unknown health hazards and it ensures safety.
Active ingredient / Constituents: The quality and efficacy of Nutrilite’s new range lies in its high concentration of beneficial active ingredients which are extracted right from the herbs. This makes the herb range premium.
One tablet of tulsi has benefits equivalent to over 100 dried organic leaves of tulsi.
These Amway Nutrilite Traditional Herbs Range are manufactured at Amway’s state-of-the-art LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district of Tamil Nadu. These are specially made for Indian consumers and are in line with Prime Minister Narendra Modi’s “Make in India” initiative.
The Nutrilite Traditional Herbs Range can be purchased from Amway distributors. These can also be purchased from Amazon too.
MRP: Rs.649/- for a bottle with 60 tablets.